The ‘devil is in the details’ for Elon Musk Twitter takeover

Omniscient Neurotechnology CEO Stephen Scheeler says “the devil is really in the details” for how Elon Musk will make his takeover of Twitter work.

“I think Musk’s view is that it needs some radical-ish surgery,” he told Sky News Business Editor Ross Greenwood.

“I’m not sure how much he can do; I understand he’s funding a lot of this through debt; he’s got to pay that back – that’s got to come through advertising revenue, so there may be limits on what he can do.”

Mr Scheeler said Twitter does not have the “scale” that a lot of other companies have to make money, so Elon Musk needs to have “modest expectations” for how much money the platform can make.

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